By adopting fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to hear customers Seglar has found ways to keep the interlocking stones in the hands of millions. 2 weeks . model that other companies should certainly follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden playthings. It had not been until the following 365 days that they launched using a fresh plastic-injection moulding machine to make plastic bricks, which rapidly gave them an advantage more than their competition in the thriving post-war industry.

In 49, they began producing the bricks with studs with them to enable them to content together. It was a key iteration, making the bricks much more stable and sturdy. Later, in 1958, they produced a major improvement with the advantages lego things of what is known for the reason that the „stud and joining system”, which in turn ensures that every Lego stone fits with any other stone. These two essential iterations are why Seglar sets produced 40 years before still interlock seamlessly with those made today.

Over time, Lego features kept the finger at the pulse of pop lifestyle by partnering with big-name franchises just like Star Battles and Harry Potter. It includes also appreciated the community of adults which have been fans of the brand, known as AFOLs (Adult Enthusiasts of Lego), with a range of sets including the Back to the Near future DeLorean period machine and a set of woman Nasa experts.


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