The company began to expand in to new frontiers of the toy industry. In 1971 LEGO started to target girls with the opening of furnishings and dollhouses; address in 1974 this introduced it is first people figures, called Minifigures; and 1979 this expanded in to space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of jewelry elements marketed to young girls. This period also observed the creation of a management structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen subscribing to the managerial staff and working to modernize the company’s manufacturing strategies.
The 1971s also noticed the introduction of something that allowed customers to pick certain bricks they needed to purchase and build their own types, rather than purchase pre-made packages; this is popular with adults, as well as kids. In the same decade, Lego branched away into medieval territory considering the Castle idea, and in 1980 the company added their first educate sets to its selection.
In 1989 Lego presented the Pirate template, and with it a multitude of pirate delivers, wilderness islands and treasure. The business also expanded its variety of facial movement, adding beards, eye downtimes and lipstick in addition to the normal two eye and smile. Some elderly Lego lovers resented these kinds of changes, preferring the more basic faces of earlier types.
As Profano expanded into a huge international corporation, completely to find ways to fulfill the demands of its big name purchasers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster delivery times. To maintain with these requirements, the company started to reduce total production time for new products by causing more utilization of computerized set up systems.
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